Innovation is Magic

‎"Real innovation isn’t that much different from magic; it occurs when someone solves a problem by removing a constraint that everyone else had taken for granted." -- Glenn McDonald, Google UI Engineer

Credit the above quote to this article: Big Data: Bringing Magic Back to Travel Technology

What does this have to do with us?

For the most part, we all take one key part of the air purchase process for granted: We have zero flexibility when it comes to our budget meeting our schedule.  Perhaps I can find an airfare that fits my budget; but I can't travel on the days the fare is offered.  Alternatively, I can fly the best flight for me, but I'm lucky if it fits into my budget.

So, remove the constraint. Take control of the price.

Just like magic.

More soon....